The world is uncertain. Effective decision making should be supported by evidence and analysis.
// PredictBy is a trusted research and consulting partner to help you to understand human decision making in real world contexts.
// PredictBy is a research and consulting firm focused on data and behavioural science. We analyse societal challenges related to health, environment and digital transformation, turning scientific methods into actionable insights.
In the world we live in is uncertain
What we do today affects how events unfold, often in significant and unexpected ways.
Prediction is concerned with anticipating behaviour and trends
The primary goal of prediction is to identify the full range of possible outcomes, in order to inform decision making and strategic judgement.
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Applying behavioural and data science methods can help you to predict the best options, actions and strategies when faced with uncertainty.
Our task is to map uncertainty, for in a world where our actions in the present influence the future, uncertainty is an opportunity.
*By data science.
*By behavioural science
*By research and consulting.
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