DECISIONS
THROUGH DATA
& BEHAVIOURAL
SCIENCE
In a complex world, effective decision making should be supported by evidence and analysis.
// We are committed to helping organisations to make better decisions.
PredictBy is a research and consulting firm focused on data and behavioural science. We analyse societal challenges related to health, environment and digital transformation, turning scientific research methods into actionable insights.
The world we live in is uncertain
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Applying behavioural and data science methods can help you to predict the best options, actions and strategies when faced with uncertainty.
Prediction is concerned with anticipating behaviour and trends
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Our task is to map uncertainty, for in a world where our actions in the present influence the future, uncertainty is an opportunity.
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