OUR
TEAM
// Our team of in-house experts, social and behavioural scientists, data scientists and research consultants is based in Barcelona (Spain) and the Netherlands.
WE ARE A MULTIDISCIPLINARY,
EXPERIENCED AND PASSIONATE TEAM.
We are a multidisciplinary team of researchers with a strong network of experts from industry and academia.
// MEET OUR TEAM MEMBERS
OUR
FOUNDERS
FRANCISCO LUPIÁÑEZ-VILLANUEVA
CO-FOUNDER
Francisco (PhD) is the co-founder and director of PredictBy and Professor at Open University of Catalonia.
He has more than 20 years of experience in applying quantitative and qualitive research and consulting related to the social, economic, cultural and policy issues associated with information and communication technologies.He has a particular focus on digital transformation, platform economies, behavioural science and data analytics. He has conducted a broad range of studies across Europe involving impact evaluation and assessment, behavioural science and data analytics. Francisco and a proven track record of successfully delivering studies to the European Commission and the private sector. Francisco combines a robust scientific approach with a pragmatic and business-oriented vision to transform complex challenges into actionable and impactful solutions.
Francisco loves playing with his daughters from video games to horse riding and robotics.
FRANS FOLKVORD
CO-FOUNDER
Frans (PhD) is the co-founder and director of PredictBy and supports the team in executing high impact projects in Europe and beyond. In addition, Frans works as an associate professor at Tilburg School of Humanities and Digital Sciences for the program Communication and Information Science in the Netherlands. Frans has a master’s degree in psychology and sociology, and obtained a PhD in Social Science (cum laude). For the last decade, Frans has been actively involved as a project manager and researcher in several European (e.g, H2020, IMI, Erasmus+) and national projects (e.g., Veni, National Research Grants).
Frans is an industrious athlete, spending a great amount of his free time on the tennis court or in the gym, swimming, running, and cycling to complete an Iron Man. Raising two young daughters makes him aware of the importance of sustainable behaviour to make the world a better and healthier place.
RESEARCH
CONSULTANTS
JOAN CAMACHO
TECHNICAL LEAD
Joan is the Technical Lead at PredictBy with a background in Computer Science and an extensive career in the world of data architecture, information systems and analytics. He has more than 20 years of experience in the information technology sector. Before joining PredictBy he was working for various consultancies in a wide variety of projects and sectors, most of them focused on data governance and management.
He also has experience in the healthcare and pharmaceutical industry, where he has always worked in relation to the architecture, care and quality of data processing.
Joan loves outdoor activities and whenever he can, he escapes with his bike to go on some adventurous trail. When there is no such possibility, the swimming pool is another way of escape.
He also loves a good discussion with friends around a well-stocked table.
OLIVER POU
SENIOR MANAGER
Oliver Pou joined PredictBy as a Senior Manager. He is a seasoned manager with rich background (16 years) in market research and a robust understanding of several industries FMCG, Healthcare, OTC and Tech, working for Nielsen, Sanofi, HP…. He has demonstrated a keen insight into consumer behaviour and market dynamics.
His academic journey includes a degree in Business and Market Research from the University of Barcelona and advanced studies in Business and Management from Harvard University as well as Master’s in digital in ISDI. His professional ethos is characterized by a scientific approach blended with a practical, strategic oriented mindset. This unique combination enables him to transform complex challenges into actionable solutions. Significant contributions to entrepreneurship at personal and corporate level, won a contest for the best innovation idea and lead corporate innovation initiatives.
Outside of his professional endeavours, he finds joy in the simple pleasures of life as well as practicing different sports like triathlon or co-managing his restaurant and coworking space.
MARINA RODÉS SÁNCHEZ
MANAGER
EU HEALTH ECONOMICS & POLICY
Marina joined PredictBy as a Senior Research Consultant in April 2022. Her current research interests include the use of real-world evidence to support digital health innovation; novel policy options for reimbursement, pricing and pro[1]curement of health technologies; financing models for health systems; and the interaction between health econo[1]mics, regulatory issues and data availability.
Before joining PredictBy, Marina was a project technician at an agency of the Catalan Department of Health, where she worked on EU-funded projects. Prior to that, Marina spent four years at the Office of Health Economics in London, where she conducted research and provided consul[1]tancy services on health economics and related policy issues. Marina holds an MSc in Health Economics from City, University of London, and a BSc in Economics from Univer[1]sitat Pompeu Fabra in Spain.
Outside of work you can find her at a yoga class or buying books she will then struggle finding the time to read.
JIM INGEBRETSEN CARLSON
SENIOR RESEARCH CONSULTANT
BEHAVIOURAL & DATA SCIENCE
Jim (PhD) is a Senior Research Consultant at PredictBy and behavioural economics researcher at Open University of Catalonia.
Prior to this, he worked as a post-doctoral researcher at Uppsala University and visiting the Institute for Economic Analysis in Barcelona. He holds a PhD in Economics and a master’s degree in Microeconomics and Econometrics, both at Lund University (Sweden). He is an expert in behavioural economics and experimental design to assess and evaluate impact. He has extensive experience working with large datasets applying statistical techniques such as econometrics, machine learning, statistical- and causal inference.
Jim loves any kind of outdoor activity like hiking, biking, running, you name it. He is a big fan of red wine and good food, but above all he likes to spend time with his sons and girlfriend.
ANA ROCA-UMBERT WÜRTH
SENIOR RESEARCH CONSULTANT
LIFE SCIENCES
Ana (PhD) is a Research Consultant at PredictBy with a background in life sciences and the biomedical sector. Before joining PredictBy she was a researcher at Universitat Pompeu Fabra in Barcelona (Spain) where she obtained a PhD in Biomedical Sciences.
Her years as a researcher have given her experience in the field of quantitative analysis, biostatistics, experimental design, and literature reviews. She also has experience in the pharmaceutical industry sector, where she worked delivering and adapting medical product information to healthcare professionals.
Ana has been involved in projects related to genomics and evolutionary biology as well as projects in the field of internationalization of the youth. Currently, Ana is working on several projects in the area of digital healthcare and personalized medicine, while growing in the fields of behavioural sciences and health economics.
Not the sportiest member of the team, you will probably find her playing with and cuddling her dog or trying a new craft project.
ANNA JANSANA
SENIOR RESEARCH CONSULTANT
PUBLIC HEALTH
Anna (PhD) is a senior Research Consultant at PredictBy with an educational background in clinical epidemiology. Her main research interests are the evaluation of healthcare services and the impact of cardiometabolic multimorbidity on population health.
Before joining PredictBy, Anna was a post-doctoral researcher at the International Agency for Research on Cancer (IARC-WHO) in Lyon, where she worked in international projects on the impact of cardiometabolic multimorbidity and cancer survival as well as in gender inequalities and cancer related projects in middle- and low-income countries. Anna has wide experience with different research methodologies, for example longitudinal analysis and translational research. As a nurse, she also worked in hospital settings which gave her a comprehensive understanding of the healthcare community needs.
During her free time, you will probably find her practicing yoga and meditation, spending time by the sea, and discovering new hidden gems in Barcelona.
LUCAS JAVIER SEGAL
SENIOR RESEARCH CONSULTANT
PUBLIC & REGULATORY AFFAIRS
Lucas is a Senior Research Consultant at PredictBy with a background in public law and international affairs. He is a qualified lawyer from Argentina (Universidad de Buenos Aires) and is currently finishing a Master's degree in International Relations at the Institut Barcelona d'Estudis Internacionals in Barcelona. Lucas enjoys working on building bridges between scientific and technological innovation and public policy implementation.
Prior to joining PredictBy, Lucas worked as a regulatory policy advisor at the Public Governance Directorate of the OECD. Before, he served as a legal consultant for many years, both as an in-house lawyer for the Argentine government and judiciary and for an international human rights organisation. Besides, Lucas has been an assistant professor of international law and has participated in several research projects related to transnational regulatory issues across various sectors, such as data governance, public health and energy.
Lucas tries to spend his precious free time on outdoor activities (especially fútbol!), but also enjoys a good book, some fine wine and travelling.
JOSEP SUNYER VIDAL
RESEARCH CONSULTANT
BUSINESS & POLITICAL SCIENCES
Josep is a research consultant at PredictBy with a background in business economics and political philosophy. Before joining PredictBy, he worked at the Catalonia Trade & Investment’s office in Copenhagen, and at Eurecat, the Technology Centre of Catalonia, in Barcelona.
Josep holds a Bachelor’s degree in Business Management and Administration and a Master’s degree in Political Philosophy. He has also studied abroad at Bishopstown Community School (Cork, Ireland) and Boston College (MA, USA). In previous roles he has worked on issues relating to the health, energy, and sustainability sectors. Josep has also done research on healthcare expenditure by political affiliation in the US and conducted a feasibility study of social minimums in plural democracies. His current research interests include the interaction between economics, psychology, and behavioural sciences, as well as EU affairs and economic development.
Outside of work Josep fills his time with a variety of new activities and interests, including travelling, swimming, and running. If you see him rushing by, be sure to say hello!
MEREL GRIEPINK
RESEARCH CONSULTANT
SUSTAINABILITY & BEHAVIOURAL ECONOMICS
Merel is currently working as a research consultant at PredictBy. Her research interests include sustainability challenges, behaviour and research and innovation.
Merel holds a Master's degree in Behavioral Economics and one in Global Business and Sustainability, both from the Erasmus University in Rotterdam. Furthermore, she holds a Bachelor's degree in Economics and Business Economics from Maastricht University.
Before joining PredictBy, Merel worked at a market research company as a research manager performing consumer research to advise companies on product development.
Outside of work, she´s really into sports and likes to explore new recipes in the kitchen.
JUSTINE FLEUR VAN DER FEEN
RESEARCH CONSULTANT
SOCIAL SCIENCES & DEMOGRAPHY
Justine Fleur joined the team at PredictBy as a Research Consultant with an educational background in social sciences and demography. After completing the Bachelor's Degree in Sociology and the Master's degree in Population Studies in Groningen (the Netherlands), she continued her studies by moving to Barcelona to pursue the Research Master's in Sociology and Demography.
Justine complemented her academic journey with extensive experience in research, both qualitative and quantitative, at research agencies conducting projects that focused on (gender) inequalities, education, health, ageing and migration.
Outside work, you can find her on the tennis court or exploring the cities around Barcelona on weekends. Finally, learning the Spanish language is high on her to-do list.
RODRIGO ORTEGA IZQUIERDO
RESEARCH CONSULTANT
DATA SCIENCE & DIGITAL SOCIETY
Rodrigo is a research consultant at PredictBy, his research interest includes the social dimension of digital technology, data science and modelling for the social science and regulatory AI policies and algorithm fairness.
Rodrigo holds a Bachelor's in Physics from the Autonomous University of Madrid (Spain) and a European Master in Society, Science and Technology from the University of Maastricht (the Netherlands) with a specialization on digital technology on society at the National Kapodistrian University of Athens (Greece). Before joining PredictBy, he worked for the Einstein Telescope Preparatory Phase at the High Energy Physics Institute (Barcelona, Spain) in the development of the innovation strategy action plan.
Outside work, Rodrigo enjoys having an active life going swimming and climbing. You will find him in awe at the theatre, cinema or at some exhibition with friends.
NICK DIETRICH
RESEARCH CONSULTANT
BEHAVIOURAL SCIENCES
Nick is a Research Consultant at PredictBy and has an educational background in Psychology. He holds a Bachelor degree in Psychology and a Master degree in Behaviour Change from Radboud University (Nijmegen, The Netherlands) and Master degree in Economic and Consumer Psychology at Leiden University (The Netherlands).
Before joining PredictBy, Nick worked in the Behavioural Insights Team of the Dutch Ministry of Infrastructure and Water Management. Nick is passionate about applying behavioural insights to find innovative solutions to social and societal challenges. His current research interests include the application of economic psychology and behavioural science to projects related to consumer behaviour, health behaviour and sustainability.
Outside of work, Nick has a passion for football and enjoys spending his free time traveling, exercising and spending time with his family and friends.
CORPORATE SERVICES & ADMINISTRATION
LUCAS POOLE
CORPORATE SERVICES
Before joining the team, Lucas has been in different positions, including working in the Private Equity department in a Wealth Management company and as a Financial Analyst in a consulting firm.
Lucas holds a bachelor’s degree in business management and administration from “Institut Químic de Sarrià” School of Management. He has also been living in the United States for many years and he would love to obtain a master’s degree in the near future.
Outside work, Lucas likes to play padel, work out, play chess, and watch football, but he also enjoys eating good food and traveling around the world.
CARLA ESTEBAN MATÉ
ADMINISTRATION
Carla is a law student at the Universitat Pompeu Fabra in Barcelona (Spain) and has been working at PredictBy for almost 2 years. Her role in the company consists of administration, communication and often research. She is currently in the third year of her university education and is excited about the idea of specialising in International Law and Legal Translation. She has always dreamed of becoming a lawyer and helping people to live in a fairer world, and thanks to Predictby, she is slowly fulfilling her dream.
As a film buff, she loves to spend hours and hours watching series and films of all genres, always in the original version of course, which reflects her deep interest in languages and translation. Besides this, Carla is also an animal lover. Before, she was the proud owner of a little dog called Kitty, her inseparable companion with whom she played, walked and often shared comforting naps. Now she shares all these moments with Gala, her new puppy.