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Economy & Society

At the core of resilient and inclusive societies are people and the communities they form. The ways in which economic systems, labour markets, education, and social structures interact shape how citizens live, work, and create opportunities to prosper together. These foundations face profound challenges that redefine how economies and societies function, such as rising inequality, demographic shifts, digitalisation, and climate change. 


Overcoming these pressures calls for sustainable and forward-looking policies that not only strengthen economies but also guarantee that growth is inclusive and prosperity is shared by all.

Economy & Society

At the core of resilient and inclusive societies are people and the communities they form. The ways in which economic systems, labour markets, education, and social structures interact shape how citizens live, work, and create opportunities to prosper together. These foundations face profound challenges that redefine how economies and societies function, such as rising inequality, demographic shifts, digitalisation, and climate change. 


Overcoming these pressures calls for sustainable and forward-looking policies that not only strengthen economies but also guarantee that growth is inclusive and prosperity is shared by all.

What We Do

At PredictBy, we support public and private organisations in crafting and implementing policies and programmes that promote economic opportunities, strengthen communities, and improve quality of life. 


Combining behavioural science, policy research, and stakeholder engagement, we develop evidence-based strategies that help our clients address their priorities and deliver positive outcomes, enabling them to thrive in a rapidly changing world. Building on our expertise, we design practical solutions in the following areas:

Digital transformation and social equity

Analysing the impact of digitalisation on access to services, representation, and social cohesion.

European identity and social narratives

Investigating how cultural and media narratives shape perceptions of belonging, diversity, and the European project.

Public resilience and crisis preparedness

Strengthening community responses and inclusive engagement in times of public health and societal crises.

Democratic participation and disinformation

Exploring how citizens engage in democratic processes, addressing the impact of misinformation and disinformation, and fostering informed, inclusive, and resilient public debate.

Consumer behaviour and protection

Analysing how people make decisions in different markets, identifying risks and vulnerabilities, and supporting policies that promote fairness, transparency, and trust.

What We Do

At PredictBy, we support public and private organisations in crafting and implementing policies and programmes that promote economic opportunities, strengthen communities, and improve quality of life. 


Combining behavioural science, policy research, and stakeholder engagement, we develop evidence-based strategies that help our clients address their priorities and deliver positive outcomes, enabling them to thrive in a rapidly changing world. Building on our expertise, we design practical solutions in the following areas:

Digital transformation and social equity

Analysing the impact of digitalisation on access to services, representation, and social cohesion.

European identity and social narratives

Investigating how cultural and media narratives shape perceptions of belonging, diversity, and the European project.

Public resilience and crisis preparedness

Strengthening community responses and inclusive engagement in times of public health and societal crises.

Democratic participation and disinformation

Exploring how citizens engage in democratic processes, addressing the impact of misinformation and disinformation, and fostering informed, inclusive, and resilient public debate.

Consumer behaviour and protection

Analysing how people make decisions in different markets, identifying risks and vulnerabilities, and supporting policies that promote fairness, transparency, and trust.

Explore our Projects

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