Merel is currently working as a Research Consultant at PredictBy. Her research interests include sustainability challenges, behaviour and research and innovation.

Merel holds a Master's degree in Behavioral Economics and one in Global Business and Sustainability, both from the Erasmus University in Rotterdam. Furthermore, she holds a Bachelor's degree in Economics and Business Economics from Maastricht University.

Before joining PredictBy, Merel worked at a market research company as a research manager performing consumer research to advise companies on product development.

Outside of work, she´s really into sports and likes to explore new recipes in the kitchen.