Nicolò Ferriani is a Research Consultant at PredictBy with a background in digital transformation, business analysis, and customer experience research. His experience includes analysing digital marketing trends and assessing digital transformation capabilities to provide data-driven recommendations. His research approach combines qualitative and quantitative methodologies to explore emerging technologies and their impact on customer sentiment and engagement.

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Nicolò holds a Master in Digital Marketing from IE Business School (Dean’s List) and a Bachelor of Science in Management with Digital Innovation from Royal Holloway, University of London. He has also completed specialized programs in UX/UI Design at Talent Garden Innovation School and Digital Marketing at HEC Paris.

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His current research interests include digital strategy, data-driven decision-making, and AI applications in business transformation. He is particularly focused on investigating how emerging technologies and regulatory frameworks shape consumer behaviour and organizational efficiency.

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Beyond his work, Nicolò is passionate about sports, particularly football. He also has a deep appreciation for music and has played the bass guitar. Traveling and immersing himself in diverse cultures broaden his perspectives, allowing him to integrate cross-disciplinary insights into his research on customer experience and digital transformation.